freelance and consulting services
“Your brand is what people say about you behind your back.”
How i can help
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Brand Strategy
Your story will chart your course.
How I can help
Brand positioning: Uncovering opportunities between you, your audience, and your competition.
Identity & architecture: Making sure that your identity, values, and mission align with your goals.
Workshop facilitation: Spinning your ideas into gold and equipping your team with an action plan.
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Content
Get your message out to the world.
How I can help
Brand messaging: Finding the words that encompass your brand’s identity and values.
Tone of voice and style guides: Helping your team to hit the ground running with easy reference materials.
Content team training: Integrating business goals into workflows and getting comfy with AI.
Copywriting: Crafting language at every touchpoint, from social platforms to products.
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Community building
Who would your brand be at the party?
How I can help
Audience personas: Knowing who is really listening, and understanding how to meet their needs.
Engagement optimization: Resonating with people who will interact authentically with you.
Algorithm-proof platform strategies: Looking under the hood to find your strengths and maximize your ROI.
Ready to dive in?
“Emily is brilliant, strategic, clever, hardworking and thorough. She is a focused team player, adjusts easily to rapid change and is universally welcomed to join in on the challenge of the moment. Can you think of anyone better? We will work together again.”
— Patrick Hanlon, Founder and CEO of Thinktopia and Primalbranding.co